Francesca Stella Jewellery
CASE STUDY
A clean, contemporary ecommerce website for a premium, ethical & sustainable handmade jewellery business based in the UK.
Requirements:
A clean, contemporary and on-brand website that evokes the FSJ brand and values.
Emphasis on great user experience and reduced friction from landing on site through to checkout.
A simple and easy to use Content Management System (CMS) for self management.
A future proofed website that removed reliance on developer retainers.
Francesca wanted a complete website refresh to better represent the business and brand she had built. On top of this, there were 2 particular pain points she wanted to address:
Updating the current website felt complex and unintuitive, making it difficult for her to manage content and products efficiently.
There was significant tech debt and a reliance on a retained developer to keep things up-to-date and functional.
“Working with Rob was a fantastic experience — he instantly understood my vision and brought my brand to life with precision and creativity. I couldn’t recommend his services more highly.”